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Uncategorized / December 11, 2023

Improve Your Business with the Best Website Metrics

The Best Website Metrics to Track For Your Business

If you’re a business owner, it’s important to know which metrics will help you achieve your goals. In this blog post, we’ll cover the best website metrics to track for your business.

Be sure to get comfortable with the tools available to you, like Google Analytics and Hotjar. Then, analyze your data.

1. Traffic

A key website metric to track is total visits, which helps gauge the popularity of your site and the effectiveness of marketing campaigns. A consistent decline in visitors could indicate problems with your website or lack of attention to your online presence, whereas an increase in visits could indicate successful marketing and improved content.

Another metric to track is pages per session, which measures how many pages a visitor views during a single visit. A high number of pages viewed can indicate that your visitors are interested in exploring your content, but it’s also important to balance this metric with other metrics such as average session duration and average time on page.

Another important website metric to track is Max First Input Delay (FID), which measures the amount of time between a user’s initial interaction with your website and the browser’s response to that action. A fast loading website may lead to reduced bounce rates and increased conversions.

2. Conversions

Whether it’s a click on a CTA button, filling out a lead form, downloading a template, or just visiting your homepage, conversion metrics reveal how successful your website is at driving specific actions from visitors. Tracking your conversion rates over time will help you assess the impact of changes to your website content, design, or overall user experience.

Another conversion metric to track is revenue attribution, which follows users through the full buyer journey and determines how much they’re worth to your business. This can be set up in many analytics tools, including Google Analytics, Hotjar, and Salesforce Marketing Cloud.

Bounce rate, which measures how many users visit a page and then leave, is another important website performance metric. High bounce rates can suggest that there are problems with your website’s load speed, design, or content.

3. Engagement

User engagement metrics tell you if your content resonates with users and how well it holds their attention. This is important because a strong website should keep visitors engaged and convert them.

To track visitor engagement, you can use metrics such as dwell time (the amount of time a person spends on a page) and pages per session. Using these metrics can help you understand whether your content is engaging and what needs to be improved.

Bounce rates are another useful metric for measuring engagement. A high bounce rate can indicate that your content isn’t engaging enough to retain visitors. This can be addressed through site improvements or better social media campaigns. You can also track the ratio of new versus returning visitors to see how engaged your current audience is.

4. Usability

User experience metrics focus on how users feel about your product. They can help you identify which areas need improvement to make your site more user-friendly. These metrics include learnability, efficiency, memorability, error rate, and satisfaction.

If a page on your website has a high bounce rate, it may indicate that the content isn’t engaging or that the site is difficult to navigate. In this case, you’ll want to investigate the causes of the high bounce rate and find ways to improve it.

To do this, you can use a tool like Qualaroo to collect and analyze feedback from your customers. You can also use Google Analytics to track metrics such as the number of people who visit specific pages and how long they spend there.

5. Performance

Internet users are impatient as hell and they’ll abandon your site within 2 seconds if it takes too long to load. This is why it’s important to track web page performance metrics like First Contentful Paint, Page Load Time, and CLS (Critical Latency Speed).

A steady increase in these website metrics over time reflects effective SEO, marketing, and brand awareness campaigns. However, if they spike or dip, it may indicate performance issues.

The best way to track all of these website metrics is to use a tool that provides a clear view of user behavior and website performance. AgencyAnalytics is a free website monitoring solution that provides a single dashboard for all the key performance metrics. Start using it to track your clients’ websites today!

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